/* N by Nicole — Brand & Market-Entry Strategy deck
   Tokens follow brand/STYLE-GUIDE.md */
:root {
  --ink: #202020;
  --black: #000;
  --white: #fff;
  --mist: #f4f4f4;
  --stone: #767676;
  --graphite: #626262;
  --linen: #ded9d4;
  --line: #d2d2d2;
  --bronze: #a68658;
  --bronze-2: #a98b63;
  --overlay: rgba(32, 32, 32, 0.4);

  --serif: "Big Caslon", "Libre Caslon Text", Georgia, serif;
  --sans: "Gill Sans", "Gill Sans MT", "Gill Sans Nova", Lato, Helvetica, Arial, sans-serif;

  --ease: cubic-bezier(.16, 1, .3, 1);
  --ease-wipe: cubic-bezier(.77, 0, .18, 1);
  --t-slide: 1000ms;

  --W: 1600;
  --H: 900;
  --s: 1;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html, body { height: 100%; overflow: hidden; background: var(--ink); }
body {
  font-family: var(--sans);
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  font-variant-numeric: lining-nums;
}
::selection { background: var(--bronze); color: #fff; }
a { color: inherit; text-decoration: underline; text-decoration-color: var(--bronze); text-underline-offset: .22em; text-decoration-thickness: 1px; transition: color .3s; }
a:hover { color: var(--bronze); }
:focus-visible { outline: 1px solid var(--bronze); outline-offset: 3px; }
b, strong { font-weight: 700; }

/* ---------- Deck + slides ---------- */
.deck { position: fixed; inset: 0; overflow: hidden; }
.slide {
  position: absolute; inset: 0;
  background: var(--white);
  visibility: hidden;
  overflow: hidden;
  clip-path: inset(0 0 0 0);
  z-index: 1;
}
.slide.is-active { visibility: visible; z-index: 3; }
.slide.is-leaving { visibility: visible; z-index: 2; }
.slide.mist { background: var(--mist); }
.slide.ink { background: var(--ink); color: #fff; }
.slide.linen { background: #f7f4f0; }

/* incoming wipe */
.slide.enter-next { animation: wipeUp var(--t-slide) var(--ease-wipe) both; }
.slide.enter-prev { animation: wipeDown var(--t-slide) var(--ease-wipe) both; }
.slide.leave-next > .stage, .slide.leave-next > .bg { animation: pushUp var(--t-slide) var(--ease-wipe) both; }
.slide.leave-prev > .stage, .slide.leave-prev > .bg { animation: pushDown var(--t-slide) var(--ease-wipe) both; }
@keyframes wipeUp { from { clip-path: inset(100% 0 0 0); } to { clip-path: inset(0 0 0 0); } }
@keyframes wipeDown { from { clip-path: inset(0 0 100% 0); } to { clip-path: inset(0 0 0 0); } }
@keyframes pushUp { to { transform: translateY(-12vh); opacity: .35; } }
@keyframes pushDown { to { transform: translateY(12vh); opacity: .35; } }

/* the fixed 16:9 design stage, scaled to fit */
.stage {
  position: absolute;
  left: 50%; top: 50%;
  width: calc(var(--W) * 1px);
  height: calc(var(--H) * 1px);
  transform: translate(-50%, -50%) scale(var(--s));
  transform-origin: 50% 50%;
  padding: 92px 110px 96px;
}

/* full-bleed background photo */
.bg { position: absolute; inset: 0; overflow: hidden; }
.bg .ph {
  position: absolute; inset: -3%;
  background-size: cover; background-position: center;
  transform: scale(1.12) translate3d(var(--px, 0px), var(--py, 0px), 0);
  transition: transform 9s cubic-bezier(.2, .6, .2, 1);
  will-change: transform;
}
.slide.is-active .bg .ph { transform: scale(1.0) translate3d(var(--px, 0px), var(--py, 0px), 0); }
.bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(32,32,32,.10) 0%, rgba(32,32,32,.18) 45%, rgba(32,32,32,.72) 100%); }
.bg.soft::after { background: var(--overlay); }
.bg.left::after { background: linear-gradient(90deg, rgba(32,32,32,.78) 0%, rgba(32,32,32,.45) 45%, rgba(32,32,32,.05) 75%); }
.bg.none::after { display: none; }
.photo .stage { color: #fff; }

/* half photo panels inside the stage frame (bleed to slide edge) */
.half {
  position: absolute; top: 0; bottom: 0; width: 42%;
  overflow: hidden; background: var(--mist);
}
.half.r { right: 0; }
.half.l { left: 0; }
.half.w50 { width: 50%; }
.half.w36 { width: 36%; }
.half .ph {
  position: absolute; inset: 0; background-size: cover; background-position: center;
  transform: scale(1.14); transition: transform 1.6s var(--ease);
}
.slide.is-active .half .ph { transform: scale(1); }
.half video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.with-half-r .stage { padding-right: calc(110px + 42% * 1); }
.with-half-l .stage { padding-left: calc(110px + 42% * 1); }

/* ---------- Type ---------- */
.serif { font-family: var(--serif); font-weight: 400; }
.eyebrow {
  font: 700 13px/1.2 var(--sans);
  letter-spacing: .16em; text-transform: uppercase;
  color: var(--stone);
}
.photo .eyebrow, .ink .eyebrow { color: rgba(255,255,255,.72); }
.eyebrow .n { color: var(--bronze); margin-right: .7em; }

h1, h2, h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -0.01em; text-wrap: balance; }
.display { font-size: 84px; line-height: 1.08; letter-spacing: -0.02em; }
.h1 { font-size: 60px; line-height: 1.12; }
.h2 { font-size: 44px; line-height: 1.16; }
.h3 { font-size: 30px; line-height: 1.22; }
.h4 { font-size: 23px; line-height: 1.3; font-family: var(--serif); }
.lead { font-family: var(--serif); font-size: 30px; line-height: 1.38; text-wrap: pretty; }
.lead.sm { font-size: 25px; }
.body { font-size: 20px; line-height: 1.55; text-wrap: pretty; }
.body.sm { font-size: 17.5px; }
.body + .body { margin-top: 14px; }
.cap { font-size: 15px; line-height: 1.5; color: var(--graphite); }
.photo .cap, .ink .cap { color: rgba(255,255,255,.7); }
.it { font-style: italic; }
.muted { color: var(--graphite); }
.ink .muted, .photo .muted { color: rgba(255,255,255,.72); }
.measure { max-width: 64ch; }
.bronze { color: var(--bronze); }

.rule { height: 1px; background: var(--linen); transform-origin: left; }
.ink .rule, .photo .rule { background: rgba(255,255,255,.22); }

/* ---------- Layout helpers ---------- */
.col { display: flex; flex-direction: column; }
.row { display: flex; }
.grid { display: grid; }
.g2 { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; }
.g3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; }
.g4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 40px; }
.g5 { display: grid; grid-template-columns: repeat(5, 1fr); gap: 24px; }
.fill { height: 100%; }
.end { justify-content: flex-end; }
.center { justify-content: center; }
.mt-s { margin-top: 14px; } .mt { margin-top: 28px; } .mt-l { margin-top: 48px; } .mt-xl { margin-top: 72px; }
.mb { margin-bottom: 28px; }
.gap-s { gap: 14px; } .gap { gap: 28px; } .gap-l { gap: 48px; }
.w60 { width: 60%; } .w70 { width: 72%; } .w50 { width: 50%; }
.tc { text-align: center; }
.abs-b { position: absolute; left: 110px; right: 110px; bottom: 96px; }

/* ---------- Tables ---------- */
.tbl { width: 100%; border-collapse: collapse; font-size: 17px; line-height: 1.45; }
.tbl th {
  text-align: left; font: 700 12.5px/1.3 var(--sans); letter-spacing: .14em; text-transform: uppercase;
  color: var(--stone); padding: 0 18px 14px 0; border-bottom: 1px solid var(--ink); vertical-align: bottom;
}
.tbl td { padding: 15px 18px 15px 0; border-bottom: 1px solid var(--linen); vertical-align: top; }
.tbl tr { transition: background-color .3s; }
.tbl tbody tr:hover { background: rgba(166,134,88,.07); }
.tbl td:first-child { font-weight: 700; }
.tbl.plain td:first-child { font-weight: 400; }
.tbl .num { font-variant-numeric: tabular-nums lining-nums; white-space: nowrap; }
.tbl tr.total td { border-top: 1px solid var(--ink); border-bottom: 0; font-weight: 700; }
.tbl.sm { font-size: 15.5px; }
.tbl.sm td { padding: 11px 16px 11px 0; }
.tbl.xs { font-size: 14.5px; }
.tbl.xs td { padding: 9px 14px 9px 0; }
.tbl.xs th { font-size: 11.5px; }
.tbl tr.hl td { background: rgba(166,134,88,.09); }
.ink .tbl th { color: rgba(255,255,255,.6); border-color: rgba(255,255,255,.6); }
.ink .tbl td { border-color: rgba(255,255,255,.16); }

/* key/value definition list (two-column tables with empty header) */
.kv { display: grid; grid-template-columns: 250px 1fr; column-gap: 40px; font-size: 19px; line-height: 1.5; }
.kv > dt, .kv > dd { padding: 17px 0; border-bottom: 1px solid var(--linen); }
.kv > dt { font-weight: 700; }
.kv.sm { font-size: 17px; grid-template-columns: 170px 1fr; }
.kv.sm > dt, .kv.sm > dd { padding: 13px 0; }
.ink .kv > dt, .ink .kv > dd { border-color: rgba(255,255,255,.16); }

/* bullets */
.list { list-style: none; }
.list > li { position: relative; padding-left: 28px; font-size: 20px; line-height: 1.5; }
.list > li + li { margin-top: 16px; }
.list > li::before { content: ""; position: absolute; left: 0; top: .72em; width: 12px; height: 1px; background: var(--bronze); }
.list.sm > li { font-size: 17.5px; }
.list.sm > li + li { margin-top: 11px; }
ol.nums { list-style: none; counter-reset: n; }
ol.nums > li { counter-increment: n; position: relative; padding: 16px 0 16px 64px; border-bottom: 1px solid var(--linen); font-size: 19px; line-height: 1.5; }
ol.nums > li::before { content: counter(n); position: absolute; left: 0; top: 10px; font: 400 30px/1 var(--serif); color: var(--bronze); }

/* statement block */
.callout { border-top: 1px solid var(--ink); padding-top: 18px; }
.ink .callout, .photo .callout { border-color: rgba(255,255,255,.5); }
.callout .k { font: 700 13px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--bronze); margin-bottom: 12px; display: block; }

blockquote.q { font-family: var(--serif); font-size: 34px; line-height: 1.42; text-wrap: pretty; }
blockquote.q.sm { font-size: 27px; }
.qmark { font: 400 160px/0.6 var(--serif); color: var(--bronze); display: block; height: 60px; }

/* chips */
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip { border: 1px solid var(--line); padding: 9px 15px; font-size: 16px; line-height: 1.2; background: #fff; }
.ink .chip { background: transparent; border-color: rgba(255,255,255,.3); }
.chip.strike { position: relative; color: var(--graphite); }
.chip.strike::after { content: ""; position: absolute; left: 10px; right: 10px; top: 50%; height: 1px; background: var(--bronze); transform: scaleX(0); transform-origin: left; transition: transform .7s var(--ease); transition-delay: calc(var(--d, 0) * 70ms + 900ms); }
.slide.is-active .chip.strike::after { transform: scaleX(1); }

/* ---------- Chrome ---------- */
.chrome { position: fixed; inset: 0; pointer-events: none; z-index: 20; color: var(--ink); transition: color .6s; }
body.dark .chrome { color: #fff; }
.chrome .mono { position: absolute; top: 26px; left: 30px; width: 30px; height: 30px; pointer-events: auto; cursor: pointer; opacity: .95; transition: transform .5s var(--ease); }
.chrome .mono:hover { transform: rotate(-8deg) scale(1.08); }
.chrome .sec { position: absolute; top: 34px; left: 78px; font: 700 11px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; opacity: .75; }
.chrome .menu-btn {
  position: absolute; top: 22px; right: 26px; pointer-events: auto; cursor: pointer;
  background: none; border: 0; color: inherit; font: 700 11px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase;
  display: flex; align-items: center; gap: 12px; padding: 10px;
}
.chrome .menu-btn i { display: block; width: 22px; height: 7px; border-top: 1px solid currentColor; border-bottom: 1px solid currentColor; }
.chrome .count { position: absolute; bottom: 26px; right: 32px; font: 400 15px/1 var(--serif); letter-spacing: .04em; font-variant-numeric: tabular-nums lining-nums; }
.chrome .count span { opacity: .55; }
.chrome .title { position: absolute; bottom: 28px; left: 32px; font: 700 11px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; opacity: .6; }
.chrome .nav { position: absolute; bottom: 18px; left: 50%; transform: translateX(-50%); display: flex; gap: 6px; pointer-events: auto; }
.chrome .nav button { background: none; border: 1px solid currentColor; color: inherit; width: 34px; height: 34px; cursor: pointer; opacity: .55; transition: opacity .3s, background .3s; display: grid; place-items: center; }
.chrome .nav button:hover { opacity: 1; }
.chrome .nav svg { width: 14px; height: 14px; stroke: currentColor; fill: none; stroke-width: 1.2; }
.progress { position: fixed; left: 0; right: 0; bottom: 0; height: 3px; z-index: 21; background: rgba(166,134,88,.18); }
.progress i { display: block; height: 100%; width: 0; background: var(--bronze); transition: width .9s var(--ease); }
.chrome.hide { opacity: 0; transition: opacity .5s; }

/* ---------- Menu (sections index) ---------- */
.menu {
  position: fixed; inset: 0; z-index: 40; background: var(--ink); color: #fff;
  clip-path: inset(0 0 100% 0); transition: clip-path .8s var(--ease-wipe); visibility: hidden;
  display: grid; grid-template-columns: 38% 1fr;
}
.menu.open { clip-path: inset(0 0 0 0); visibility: visible; }
.menu .side { position: relative; overflow: hidden; }
.menu .side .ph { position: absolute; inset: 0; background-size: cover; background-position: center; opacity: .9; transform: scale(1.1); transition: transform 1.4s var(--ease); }
.menu.open .side .ph { transform: scale(1); }
.menu .side img { position: absolute; left: 48px; bottom: 48px; width: 230px; }
.menu .list-wrap { padding: 90px 80px 60px; overflow-y: auto; }
.menu .list-wrap::-webkit-scrollbar { width: 6px; } .menu .list-wrap::-webkit-scrollbar-thumb { background: rgba(255,255,255,.2); }
.menu ol { list-style: none; columns: 2; column-gap: 60px; }
.menu li { break-inside: avoid; }
.menu li button {
  display: flex; gap: 18px; align-items: baseline; width: 100%; text-align: left;
  background: none; border: 0; border-bottom: 1px solid rgba(255,255,255,.12); color: #fff; padding: 14px 0; cursor: pointer;
  font: 400 23px/1.25 var(--serif); transition: color .3s, padding .4s var(--ease);
}
.menu li button span { font: 700 11px/1 var(--sans); letter-spacing: .14em; color: var(--bronze); min-width: 26px; }
.menu li button:hover, .menu li button.cur { color: var(--bronze); padding-left: 10px; }
.menu .close { position: absolute; top: 24px; right: 28px; background: none; border: 0; color: #fff; font: 700 11px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; cursor: pointer; padding: 10px; }
.menu .keys { margin-top: 42px; display: grid; grid-template-columns: repeat(3, auto); gap: 12px 34px; justify-content: start; font-size: 14px; color: rgba(255,255,255,.7); }
.menu .keys kbd, .help kbd { font: 700 11px/1 var(--sans); letter-spacing: .08em; border: 1px solid rgba(255,255,255,.35); padding: 5px 7px; margin-right: 8px; color: #fff; display: inline-block; min-width: 24px; text-align: center; }

/* help toast */
.help { position: fixed; left: 50%; top: 22px; transform: translate(-50%, -16px); z-index: 30; background: rgba(32,32,32,.92); color: #fff; padding: 16px 22px; font-size: 14px; display: flex; gap: 24px; opacity: 0; transition: opacity .5s, transform .6s var(--ease); pointer-events: none; backdrop-filter: blur(8px); }
.help.show { opacity: 1; transform: translate(-50%, 0); }
.goto { position: fixed; right: 32px; bottom: 60px; z-index: 30; background: var(--ink); color: #fff; font: 400 28px/1 var(--serif); padding: 12px 18px; opacity: 0; transition: opacity .3s; pointer-events: none; }
.goto.show { opacity: 1; }

/* ---------- Reveal system ---------- */
[data-a] { opacity: 0; transition-property: opacity, transform, clip-path, filter; transition-duration: 1.1s; transition-timing-function: var(--ease); transition-delay: calc(var(--d, 0) * 90ms + 380ms); }
[data-a="up"] { transform: translateY(34px); }
[data-a="fade"] { }
[data-a="blur"] { filter: blur(10px); transform: translateY(12px); }
[data-a="left"] { transform: translateX(-40px); }
[data-a="right"] { transform: translateX(40px); }
[data-a="mask"] { clip-path: inset(0 0 100% 0); transform: translateY(24px); opacity: 1; }
[data-a="wipe"] { clip-path: inset(0 100% 0 0); opacity: 1; transition-duration: 1.4s; }
[data-a="scale"] { transform: scale(.94); }
.slide.is-active [data-a] { opacity: 1; transform: none; clip-path: inset(0 0 0 0); filter: none; }
.slide.from-prev [data-a="up"] { transform: translateY(-34px); }
.slide.is-active.from-prev [data-a="up"] { transform: none; }
/* stagger children */
[data-stagger] > * { opacity: 0; transform: translateY(22px); transition: opacity 1s var(--ease), transform 1s var(--ease); transition-delay: calc(var(--i, 0) * 70ms + var(--base, 450ms)); }
.slide.is-active [data-stagger] > * { opacity: 1; transform: none; }
.tbl[data-stagger] > tbody > tr { opacity: 0; transform: translateY(14px); transition: opacity .9s var(--ease), transform .9s var(--ease); transition-delay: calc(var(--i, 0) * 65ms + var(--base, 450ms)); }
.slide.is-active .tbl[data-stagger] > tbody > tr { opacity: 1; transform: none; }
.kv[data-stagger] > * { transition-delay: calc(var(--i, 0) * 45ms + var(--base, 450ms)); }
.rule[data-a] { transform: scaleX(0); opacity: 1; transition-duration: 1.4s; }
.slide.is-active .rule[data-a] { transform: scaleX(1); }

/* ---------- Charts ---------- */
.bar-h { position: relative; height: 10px; background: rgba(166,134,88,.14); }
.bar-h > i { position: absolute; left: 0; top: 0; bottom: 0; width: var(--v); background: var(--bronze); transform: scaleX(0); transform-origin: left; transition: transform 1.4s var(--ease); transition-delay: calc(var(--d, 0) * 110ms + 600ms); }
.slide.is-active .bar-h > i { transform: scaleX(1); }
.ink .bar-h { background: rgba(255,255,255,.12); }

.grow-x { transform: scaleX(0); transform-origin: left; transition: transform 1.4s var(--ease); transition-delay: calc(var(--d, 0) * 110ms + 600ms); }
.grow-y { transform: scaleY(0); transform-origin: bottom; transition: transform 1.3s var(--ease); transition-delay: calc(var(--d, 0) * 110ms + 600ms); }
.slide.is-active .grow-x, .slide.is-active .grow-y { transform: none; }

.count-up { font-variant-numeric: tabular-nums lining-nums; }

/* chain (exec summary) */
.chain { display: flex; flex-wrap: wrap; align-items: center; gap: 0; margin-top: 46px; }
.chain span { font: 400 26px/1 var(--serif); padding: 16px 0; }
.chain em { font-style: normal; color: var(--bronze); margin: 0 18px; font-family: var(--serif); font-size: 24px; }

/* budget split bar */
.split { display: flex; height: 54px; width: 100%; }
.split > div { position: relative; display: flex; align-items: center; padding: 0 16px; color: #fff; font-size: 15px; font-weight: 700; letter-spacing: .02em; overflow: hidden; }
.split > div > b { position: relative; z-index: 1; white-space: nowrap; }

/* collection cards */
.coll { display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; height: 100%; }
.card { display: flex; flex-direction: column; cursor: pointer; }
.card .media { position: relative; height: 330px; background: #fff; overflow: hidden; }
.card .media img, .card .media video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease), opacity .6s; }
.card .media video { opacity: 0; }
.card:hover .media video.ready { opacity: 1; }
.card:hover .media img { transform: scale(1.05); }
.card .nm { font: 400 30px/1.1 var(--serif); margin-top: 18px; display: flex; justify-content: space-between; align-items: baseline; }
.card .nm small { font: 400 15px/1 var(--sans); color: var(--stone); }
.card .meta { font-size: 14.5px; line-height: 1.45; margin-top: 10px; color: var(--graphite); }
.card .meta b { color: var(--ink); font-weight: 700; }
.card .price { margin-top: auto; padding-top: 14px; border-top: 1px solid var(--ink); font-size: 16px; font-weight: 700; display: flex; justify-content: space-between; }
.card .role { font-size: 15px; line-height: 1.4; margin-top: 8px; min-height: 64px; }

/* edition board */
.board { display: grid; grid-template-columns: repeat(5, 1fr); gap: 1px; background: rgba(255,255,255,.18); border: 1px solid rgba(255,255,255,.18); }
.board > div { background: var(--ink); aspect-ratio: 1.15; display: grid; place-items: center; font: 400 38px/1 var(--serif); color: rgba(255,255,255,.5); position: relative; transition: color .5s, background .5s; cursor: default; }
.board > div small { position: absolute; bottom: 12px; font: 700 10px/1 var(--sans); letter-spacing: .16em; color: rgba(255,255,255,.35); }
.board > div.on { color: #fff; background: #2a2a2a; }
.board > div.mine { color: var(--ink); background: var(--bronze); }
.board > div.mine small { color: rgba(32,32,32,.6); }
.board > div:hover { color: #fff; }
.board.light { background: var(--linen); border-color: var(--linen); }
.board.light > div { background: #fff; color: var(--line); }
.board.light > div.on { background: var(--mist); color: var(--ink); }
.board.light > div.mine { background: var(--ink); color: #fff; }

/* price ladder */
.ladder { position: relative; height: 470px; }
.ladder .axis { position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: var(--ink); }
.ladder .band { position: absolute; left: 0; right: 0; background: rgba(166,134,88,.10); border-top: 1px dashed var(--bronze); border-bottom: 1px dashed var(--bronze); }
.ladder .band b { position: absolute; right: 0; top: 8px; font: 700 11px/1.2 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: var(--bronze); }
.ladder .thr { position: absolute; left: 0; right: 0; border-top: 1px solid var(--ink); }
.ladder .thr b { position: absolute; left: 0; top: 8px; font: 700 11px/1.2 var(--sans); letter-spacing: .12em; text-transform: uppercase; }
.ladder .bars { position: absolute; inset: 0 0 0 0; display: grid; grid-template-columns: repeat(5, 1fr); gap: 26px; align-items: end; padding: 0 30px; }
.ladder .bars > div { position: relative; background: var(--ink); }
.ladder .bars > div span { position: absolute; top: -34px; left: 0; right: 0; text-align: center; font: 400 22px/1 var(--serif); color: var(--ink); white-space: nowrap; }
.ladder .labels { display: grid; grid-template-columns: repeat(5, 1fr); gap: 26px; padding: 14px 30px 0; font: 700 12px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; text-align: center; }

/* range chart (competitors) */
.range { position: relative; }
.range .r { display: grid; grid-template-columns: 210px 1fr; align-items: center; height: 44px; border-bottom: 1px solid var(--linen); }
.range .r .lab { font-size: 16px; font-weight: 700; }
.range .r .lab a { text-decoration: none; }
.range .track { position: relative; height: 100%; }
.range .seg { position: absolute; top: 50%; height: 12px; margin-top: -6px; background: var(--graphite); transform: scaleX(0); transform-origin: left; transition: transform 1.2s var(--ease); transition-delay: calc(var(--d, 0) * 90ms + 600ms); }
.range .seg.us { background: var(--bronze); height: 16px; margin-top: -8px; }
.slide.is-active .range .seg { transform: scaleX(1); }
.range .seg em { position: absolute; left: calc(100% + 10px); top: -3px; font: 400 14px/1 var(--sans); font-style: normal; color: var(--graphite); white-space: nowrap; }
.range .zone { position: absolute; top: 0; bottom: 0; background: rgba(166,134,88,.10); border-left: 1px dashed var(--bronze); border-right: 1px dashed var(--bronze); pointer-events: none; }
.range .ticks { position: relative; height: 28px; margin-left: 210px; }
.range .ticks span { position: absolute; top: 8px; transform: translateX(-50%); font-size: 12.5px; color: var(--stone); font-variant-numeric: tabular-nums; }

/* website funnel bars */
.wfun { display: grid; gap: 14px; }
.wfun .st { display: grid; grid-template-columns: 220px 1fr 120px; align-items: center; gap: 22px; }
.wfun .st .lab { font-size: 17px; }
.wfun .st .bw { position: relative; height: 46px; }
.wfun .st .bw i { position: absolute; left: 0; top: 0; bottom: 0; width: var(--v); min-width: 3px; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform 1.3s var(--ease); transition-delay: calc(var(--d, 0) * 140ms + 600ms); }
.wfun .st.hl .bw i { background: var(--bronze); }
.wfun .st .bw b { position: absolute; left: calc(var(--v) + 14px); top: 50%; transform: translateY(-50%); font: 400 26px/1 var(--serif); }
.wfun .st .sh { font-size: 15px; color: var(--graphite); text-align: right; }
.wfun .st.hl .lab, .wfun .st.hl .sh { font-weight: 700; color: var(--ink); }
.slide.is-active .wfun .st .bw i { transform: scaleX(1); }

/* marketing funnel */
.mfun { display: grid; gap: 8px; }
.mfun .lv { display: grid; grid-template-columns: 330px 1fr; gap: 28px; align-items: stretch; }
.mfun .shape { position: relative; height: 92px; display: flex; align-items: center; justify-content: center; }
.mfun .shape i { position: absolute; top: 0; bottom: 0; left: 50%; width: var(--w); transform: translateX(-50%) scaleX(0); background: var(--ink); transition: transform 1.1s var(--ease); transition-delay: calc(var(--d, 0) * 120ms + 500ms); }
.slide.is-active .mfun .shape i { transform: translateX(-50%) scaleX(1); }
.mfun .shape span { position: relative; color: #fff; font: 400 22px/1 var(--serif); }
.mfun .lv.hl .shape i { background: var(--bronze); }
.mfun .det { display: grid; grid-template-columns: 1fr 1.3fr 1.3fr; gap: 22px; border-bottom: 1px solid var(--linen); padding: 10px 0; font-size: 15.5px; line-height: 1.4; align-content: center; }
.mfun .lv.hl .det { font-weight: 700; }
.mfun .hd { font: 700 11.5px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--stone); }

/* journey */
.journey { display: grid; grid-template-columns: repeat(6, 1fr); position: relative; }
.journey::before { content: ""; position: absolute; left: 0; right: 0; top: 23px; height: 1px; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform 2s var(--ease) .5s; }
.slide.is-active .journey::before { transform: scaleX(1); }
.journey > div { padding-right: 24px; }
.journey .dot { width: 47px; height: 47px; border: 1px solid var(--ink); background: #fff; display: grid; place-items: center; font: 400 21px/1 var(--serif); position: relative; }
.journey h4 { font: 400 21px/1.25 var(--serif); margin-top: 22px; min-height: 54px; }
.journey p { font-size: 15.5px; line-height: 1.45; margin-top: 12px; }
.journey .m { margin-top: 16px; padding-top: 12px; border-top: 1px solid var(--linen); font-size: 14px; color: var(--graphite); }
.journey .m b { display: block; font: 700 10.5px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--bronze); margin-bottom: 6px; }

/* stat block */
.stat .v { font: 400 64px/1 var(--serif); letter-spacing: -0.02em; font-variant-numeric: lining-nums; }
.stat .v small { font-size: .5em; }
.stat .l { font-size: 15px; line-height: 1.45; margin-top: 10px; }

/* waterfall */
.wf { position: relative; height: 470px; display: grid; grid-template-columns: repeat(8, 1fr); gap: 16px; align-items: stretch; border-bottom: 1px solid var(--ink); }
.wf > div { position: relative; }
.wf .b { position: absolute; left: 0; right: 0; bottom: calc(var(--y0) * 1%); height: calc(var(--h) * 1%); background: var(--graphite); transform: scaleY(0); transform-origin: top; transition: transform 1s var(--ease); transition-delay: calc(var(--d, 0) * 200ms + 500ms); }
.wf .b.pos { background: var(--ink); transform-origin: bottom; }
.wf .b.res { background: var(--bronze); transform-origin: bottom; }
.wf .b.neg { background: repeating-linear-gradient(135deg, #b9b1a8 0 2px, #ded9d4 2px 7px); }
.slide.is-active .wf .b { transform: scaleY(1); }
.wf .b b { position: absolute; left: 0; right: 0; bottom: calc(100% + 8px); text-align: center; font: 400 22px/1 var(--serif); white-space: nowrap; color: var(--ink); }
.wf .b.neg b { bottom: auto; top: calc(100% + 8px); }
.wf-l { display: grid; grid-template-columns: repeat(8, 1fr); gap: 16px; margin-top: 14px; font-size: 13.5px; line-height: 1.3; text-align: center; }
.wf-l .k { font-weight: 700; }

/* gantt */
.gantt { position: relative; }
.gantt .gr { display: grid; grid-template-columns: 270px 1fr 220px; align-items: center; height: 48px; border-bottom: 1px solid var(--linen); }
.gantt .gr .lab { font-size: 17px; }
.gantt .gr.key .lab, .gantt .gr.key .dt { font-weight: 700; }
.gantt .gr .tr { position: relative; height: 100%; }
.gantt .gr .tr i { position: absolute; top: 50%; height: 14px; margin-top: -7px; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform 1.1s var(--ease); transition-delay: calc(var(--d, 0) * 110ms + 700ms); }
.gantt .gr.key .tr i { background: var(--bronze); }
.gantt .gr .tr i.pt { width: 14px !important; height: 14px; transform: rotate(45deg) scale(0); background: var(--bronze); transition: transform .8s var(--ease); transition-delay: calc(var(--d, 0) * 110ms + 900ms); }
.slide.is-active .gantt .gr .tr i { transform: scaleX(1); }
.slide.is-active .gantt .gr .tr i.pt { transform: rotate(45deg) scale(1); }
.gantt .gr .dt { font-size: 15.5px; text-align: right; color: var(--graphite); font-variant-numeric: tabular-nums; }
.gantt .months { position: relative; height: 30px; margin-left: 270px; margin-right: 220px; border-bottom: 1px solid var(--ink); }
.gantt .months span { position: absolute; bottom: 8px; font: 700 11px/1 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--stone); }
.gantt .grid-l { position: absolute; top: 30px; bottom: 0; border-left: 1px dashed var(--linen); }
.gantt .today { position: absolute; top: 0; bottom: 0; border-left: 1px solid var(--bronze); }

/* donut */
.donut { width: 340px; height: 340px; position: relative; }
.donut svg { width: 100%; height: 100%; transform: rotate(-90deg); }
.donut circle { fill: none; stroke-width: 26; }
.donut .seg { stroke-dasharray: 0 1000; transition: stroke-dasharray 1.6s var(--ease); transition-delay: calc(var(--d, 0) * 250ms + 600ms); }
.donut .mid { position: absolute; inset: 0; display: grid; place-items: center; text-align: center; }
.donut .mid b { font: 400 54px/1 var(--serif); display: block; }
.donut .mid small { font: 700 11px/1.2 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--stone); }
.legend { display: grid; gap: 10px; font-size: 15px; }
.legend span { display: flex; align-items: center; gap: 12px; }
.legend i { width: 14px; height: 14px; display: inline-block; }

/* stacked tranche bars */
.tranche { display: grid; gap: 16px; }
.tranche .tr { display: grid; grid-template-columns: 170px 1fr 90px; gap: 18px; align-items: center; }
.tranche .stk { display: flex; height: 40px; width: var(--w); transform: scaleX(0); transform-origin: left; transition: transform 1.3s var(--ease); transition-delay: calc(var(--d, 0) * 160ms + 600ms); }
.slide.is-active .tranche .stk { transform: none; }
.tranche .stk > i { height: 100%; }
.tranche .lab { font-size: 15px; font-weight: 700; }
.tranche .v { font: 400 24px/1 var(--serif); text-align: right; }
.c-meta { background: var(--ink); } .c-google { background: var(--bronze); } .c-snap { background: #8c8c8c; } .c-res { background: repeating-linear-gradient(135deg, #b9b1a8 0 2px, #ded9d4 2px 7px); } .c-tik { background: #c9b79c; }

/* mix comparison */
.mix { display: grid; gap: 16px; }
.mix .mr { display: grid; grid-template-columns: 90px 1fr; gap: 20px; align-items: center; }
.mix .stk { display: flex; height: 44px; }
.mix .stk > i { height: 100%; display: flex; align-items: center; padding-left: 10px; font: 700 12px/1 var(--sans); color: #fff; font-style: normal; overflow: hidden; white-space: nowrap; transform: scaleX(0); transform-origin: left; transition: transform 1s var(--ease); transition-delay: calc(var(--d, 0) * 120ms + 700ms); }
.mix .stk > i.c-res, .mix .stk > i.c-tik { color: var(--ink); }
.slide.is-active .mix .stk > i { transform: none; }

/* checklist */
.check { list-style: none; display: grid; gap: 0; }
.check li { display: flex; gap: 20px; align-items: center; padding: 18px 0; border-bottom: 1px solid var(--linen); font-size: 20px; cursor: pointer; user-select: none; transition: color .3s; }
.check li .bx { width: 26px; height: 26px; border: 1px solid var(--ink); flex: none; position: relative; transition: background .3s; }
.check li .bx svg { position: absolute; inset: 3px; stroke: #fff; stroke-width: 2; fill: none; stroke-dasharray: 30; stroke-dashoffset: 30; transition: stroke-dashoffset .5s var(--ease) .05s; }
.check li.done .bx { background: var(--ink); }
.check li.done .bx svg { stroke-dashoffset: 0; }
.check li.done .tx { color: var(--graphite); }
.check li:hover .bx { border-color: var(--bronze); }

/* aspect frames */
.frames { display: flex; gap: 22px; align-items: flex-end; }
.frames > div { border: 1px solid currentColor; display: grid; place-items: center; font: 700 12px/1 var(--sans); letter-spacing: .1em; }

/* risk */
.risk-n { font: 400 22px/1 var(--serif); color: var(--bronze); }
.owner { display: inline-block; font: 700 11.5px/1 var(--sans); letter-spacing: .12em; text-transform: uppercase; border: 1px solid var(--ink); padding: 7px 9px; white-space: nowrap; }

/* steps timeline (next steps) */
.steps { display: grid; grid-template-columns: repeat(8, 1fr); gap: 0; position: relative; margin-top: 40px; }
.steps::before { content: ""; position: absolute; left: 0; right: 0; top: 68px; height: 1px; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform 2s var(--ease) .5s; }
.slide.is-active .steps::before { transform: scaleX(1); }
.steps > div { padding-right: 18px; position: relative; }
.steps .dt { font: 400 22px/1.1 var(--serif); height: 52px; }
.steps .dot { width: 11px; height: 11px; background: var(--ink); transform: rotate(45deg); margin: 0 0 22px 0; position: relative; top: 0; }
.steps > div:last-child .dot { background: var(--bronze); width: 15px; height: 15px; margin-top: -2px; }
.steps .tx { font-size: 15.5px; line-height: 1.45; }
.steps .ow { margin-top: 14px; font: 700 11px/1.3 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: var(--stone); }

/* gallery mosaic */
.mosaic { display: grid; gap: 10px; height: 100%; }
.mosaic > div { position: relative; overflow: hidden; background: var(--mist); }
.mosaic > div .ph { position: absolute; inset: 0; background-size: cover; background-position: center; transform: scale(1.15); transition: transform 1.8s var(--ease); transition-delay: calc(var(--d, 0) * 100ms + 300ms); }
.slide.is-active .mosaic > div .ph { transform: scale(1); }
.mosaic > div:hover .ph { transform: scale(1.04); transition-delay: 0s; transition-duration: 1s; }
.mosaic > div figcaption { position: absolute; left: 12px; bottom: 10px; color: #fff; font: 700 10.5px/1 var(--sans); letter-spacing: .14em; text-transform: uppercase; text-shadow: 0 1px 8px rgba(0,0,0,.35); }

/* number pair */
.big-num { font: 400 120px/0.9 var(--serif); letter-spacing: -0.03em; }

/* logo on cover */
.logo-h { width: 300px; display: block; }
.mono-xl { position: absolute; width: 640px; opacity: .07; right: -60px; bottom: -120px; pointer-events: none; }
.ink .mono-xl { opacity: .12; }

/* links list */
.sources li { font-size: 16px; line-height: 1.55; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; transition-delay: 0s !important; }
}

/* retired words: animated strike-through */
.x { background: linear-gradient(var(--bronze), var(--bronze)) no-repeat 0 58% / 0% 1.5px; transition: background-size .9s var(--ease) 1.4s; }
.slide.is-active .x { background-size: 100% 1.5px; }

/* collection card specs */
.card .media { height: 270px; }
.card .sl { font: 700 10.5px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--stone); margin-top: 16px; }
.card .nm { margin-top: 4px; }
.card .spec { display: grid; grid-template-columns: auto 1fr; gap: 6px 12px; margin-top: 12px; font-size: 14px; line-height: 1.35; }
.card .spec dt { font: 700 10.5px/1.6 var(--sans); letter-spacing: .1em; text-transform: uppercase; color: var(--stone); white-space: nowrap; }
.card .spec dt:nth-of-type(3) { grid-column: 1 / -1; }
.card .spec dt:nth-of-type(3) + dd { grid-column: 1 / -1; margin-top: -4px; min-height: 38px; }
.card .price { flex-direction: column; gap: 6px; }
.card .price .sl { margin: 0; }
.journey .dot { width: 15px; height: 15px; border: 0; background: var(--ink); transform: rotate(45deg); margin: 17px 0 0 0; }
.journey .jl { font: 700 10.5px/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--stone); margin-top: 14px !important; }
.journey .jl + p { margin-top: 6px; }

/* --- pass 2 fixes --- */
.display, .h1, .h2, .h3 { font-family: var(--serif); font-weight: 400; letter-spacing: -0.01em; text-wrap: balance; }
.stage.col { justify-content: center; }
.stage.col.end { justify-content: flex-end; }
/* chrome reads on light, dark and photo slides alike */
.chrome { color: #fff !important; mix-blend-mode: difference; }
.chrome .mono { display: none; }
.mono-fixed { position: fixed; top: 26px; left: 30px; width: 30px; height: 30px; z-index: 21; cursor: pointer; transition: transform .5s var(--ease); }
.mono-fixed:hover { transform: rotate(-8deg) scale(1.08); }
.qmark { font-size: 200px; line-height: .8; height: 90px; }
.idea-ph { height: 210px; background: center/cover; margin-top: 26px; }
.bg.dim::after { background: rgba(32,32,32,.62); }
/* price ladder: labels in a left gutter, guides drawn over bars */
.ladder .bars { padding: 0 20px 0 110px; }
.ladder .band, .ladder .thr { z-index: 2; pointer-events: none; }
.ladder .band { background: rgba(166,134,88,.16); }
.ladder .band b { right: auto; left: 0; top: 50%; transform: translateY(-50%); }
.ladder .thr { border-top: 1px dashed var(--ink); }
.ladder .thr b { top: -6px; }
.ladder .band { z-index: 0; }
.ladder .bars { z-index: 1; }
.range .seg.us em { left: auto; right: calc(100% + 10px); color: var(--bronze); font-weight: 700; }
.legend.row { display: flex; }
.steps::before { top: 57px; }
/* footer credit */
.chrome .title .managed { margin-left: 18px; padding-left: 18px; border-left: 1px solid currentColor; }
.chrome .title a { pointer-events: auto; color: inherit; text-decoration: underline; text-underline-offset: .3em; text-decoration-color: currentColor; }
.chrome .title a:hover { opacity: .7; }
.chrome .title { bottom: 22px; line-height: 1.5; }
.chrome .title .managed { display: block; margin: 6px 0 0; padding: 0; border: 0; }
.chrome .nav { left: auto; right: 110px; transform: none; bottom: 18px; }